Is This the Future of Media? | Substack Cofounder Hamish McKenzie | TED

What if the polarizing mess of social media, clickbait headlines and addictive algorithms isn't a breakdown of media but a transition to something better? Substack cofounder Hamish McKenzie explores how independent creators are growing a new media "garden," where trust beats engagement metrics and audiences matter more than ads. Learn why clicking “subscribe” doesn’t just signal support; it gives you power. (Recorded at TED2025 on April 9, 2025)

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership

Follow TED!
X: https://www.twitter.com/TEDTalks
Instagram: https://www.instagram.com/ted
Facebook: https://facebook.com/TED
LinkedIn: https://www.linkedin.com/company/ted-conferences
TikTok: https://www.tiktok.com/@tedtoks

The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more: https://go.ted.com/hamishmckenzie

https://youtu.be/WBOtQvqWpcg

TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com

#TED #TEDTalks #Media