Why Digital Marketing Feels So Confusing

In this episode of the Kanawha Valley Hustlers podcast, I talk about how confusing digital marketing can be and why that’s normal. I explain how platforms like blogs, YouTube, TikTok, and podcasts have all had their moments, and success often comes from being early. I point out that most local businesses aren’t trying to make money from the platforms directly, like influencers do, but are using them to promote their real-world services. I use my own podcast as an example—I'm not paid to make it, but it helps me connect with people, stay visible, and learn what’s going on in the community. I stress that before you market to strangers, you should make sure people you already know understand what you do. There’s no one-size-fits-all answer, but you need to pick a platform, learn it, and stick with it long enough to build an audience. Whether it’s SEO, email, or social media, the key is focus and consistency, not trying everything at once and hoping something sticks.