IIM Rohtak Director Prof. Dheeraj Sharma Discusses Foreign Brand Dominance in FMCG

IIM Rohtak Director Prof. Dheeraj Sharma, while addressing participants at the 7th PAN IIM World Management Conference, spoke about the growing dominance of foreign brands in the Indian FMCG market. He highlighted how international companies continue to shape consumer behavior and market trends, posing significant challenges and opportunities for domestic brands in India.