Is Every Company Now an AI Company?

The buzz is deafening—every company is now an AI company... or are they?

Knownwell CMO Courtney Baker is joined by CEO David DeWolf and Chief Product Officer Mohan Rao to unpack whether the AI revolution is as widespread as the hype suggests. They explore what it really means to be an “AI company,” why adoption is uneven across industries, and how leaders can move beyond experimentation toward meaningful AI integration.

Pete Buer sits down with Max Gabriel, CEO of Augmented AI, in the first of a two-part interview exploring why AI is poised to disrupt the software world. Max breaks down how the rise of AI agents signals a seismic shift in the SaaS model, what vertical AI solutions mean for enterprise strategy, and why organizations must rethink their technology stack from the ground up.

In our ‘AI in the Wild’ segment, Pete and Mohan discuss Apple’s revelation that Safari searches have declined for the first time in 20 years—a signal that AI-powered search tools may be eroding Google’s long-held dominance. What does this mean for how businesses approach marketing, SEO, and information discovery?

Don’t miss Courtney and Pete’s upcoming webinar on May 22nd at noon Eastern: “Master Client Success with AI.” Learn how professional services firms can implement AI-powered client management systems to drive retention and growth. Register now at knownwell.com/masterclientsuccess.

00:00 Introduction: Is Every Company Now an AI Company?
00:43 Discussion: The Reality of AI Adoption in Businesses
03:50 Debate: AI's Impact on Various Sectors
05:48 Exploring AI in Professional Services
12:31 Webinar Announcement: AI-Powered Client Management
13:22 Interview: Max Gabriel on AI Eating SaaS
29:37 AI's Threat to Google and Market Implications
32:37 Conclusion: AI's Role in Modern Business

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