The Human Side of SEO: Stop Chasing the Algorithm!

Get ready to explore "The Human Side of SEO: Stop Chasing the Algorithm!" in this episode of *Digital Coffee: Marketing Brew*. We sit down with Steve Schneider, co-founder and CEO of Trio SEO, to uncover why SEO is all about connecting with humans—not just algorithms. If you're in digital marketing, financial planning, real estate, or even exploring AI, this conversation is packed with actionable insights to transform your strategy!

Join us as we discuss the key to building sustainable brands, using emotional intelligence in content creation, and the growing role of AI, augmented reality, and virtual reality in search. Steve shares how B2B companies can turn SEO into a profit-driving machine while staying patient in this long-term game. Plus, discover how optimizing for both Google's algorithm and human readers can elevate your digital presence.

**Fun Facts:**
1️⃣ Steve is a coffee lover who swears by black coffee (except at Starbucks).
2️⃣ He believes in starting SEO at the bottom of the funnel for big wins.
3️⃣ His top advice for marketers? Think long-term and make SEO human-focused!

If you want to get involved, leave us a comment with your thoughts, give us a "like," and follow us for more! Got questions or ideas? Email us or join our Discord community to keep the conversation going. Don’t forget to review the podcast—your five-star feedback helps us rank higher and reach more listeners!

Stay tuned as we brew more insights for marketing professionals like you. Let's humanize SEO together!

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Question - The episode discussed the challenges of B2B SEO versus the more immediate results seen in paid advertising. How can B2B marketers stay motivated with the slow pace of SEO returns?

⏰ Timecodes ⏰
00:00 - Intro
00:55 - Coffee Preferences
02:16 - SEO Lessons for Brand Growth
03:24 - B2B SEO Challenges
04:15 - Effective Bottom-of-Funnel Content
05:42 - 90-Day SEO Roadmap Overview
06:48 - Beating Competitors with SEO
08:07 - B2B and SaaS SEO Trends
09:56 - Balancing SEO for Google and Readers
12:22 - Creating Content that Ranks and Converts
13:44 - Measuring SEO Success
15:53 - SEO Performance and Sales Growth
18:02 - B2B vs B2C SEO Differences
21:38 - Understanding SEO Timeframes
23:35 - Final Thoughts