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Principles of Economics by Carl Menger Chapter 8.1 - The Nature and Origin of Money
Principles of Economics by Carl Menger Chapter 7.2C - Circulability of Commodities
Principles of Economics by Carl Menger Chapter 7.2B - Differences in Marketability of Commodities
Principles of Economics by Carl Menger Chapter 7.2A - Marketability of Commodities
Principles of Economics by Carl Menger Chapter 7.1 - What is a Commodity?
Principles of Economics by Carl Menger Chapter 5.3C - Competition Policy
Principles of Economics by Carl Menger Chapter 5.3B - Price Formation by Competing Sellers
Principles of Economics by Carl Menger Chapter 5.3A - Price Forming and Distribution by Competition
Principles of Economics by Carl Menger Chapter 5.2D - Principles of Monopoly Trade
Principles of Economics by Carl Menger Chapter 5.2C - Market Dynamics of Monopoly Pricing
Principles of Economics by Carl Menger Chapter 5.2B - Price Forming in Monopoly Trade for Quantities
Principles of Economics by Carl Menger Chapter 5.2A - Price Formation in Monopoly Trade
Principles of Economics by Carl Menger Chapter 5.1 - Price Formation in Isolated Exchange
Principles of Economics by Carl Menger Chapter 5.0 - The Theory of Price
Principles of Economics by Carl Menger Chapter 4.2 - The Limits of Economic Exchange
Principles of Economics by Carl Menger Chapter 4.1 - Foundations of Economic Exchange
Principles of Economics by Carl Menger Chapter 3.3E - The Value of Land, Labour and Capital
Principles of Economics by Carl Menger Chapter 3.3D - The Value of Individual Higher Order Goods
Principles of Economics by Carl Menger Chapter 3.3C - Combined Value of Higher Order Goods
Principles of Economics by Carl Menger Chapter 3.3B - The Productivity of Capital
Principles of Economics by Carl Menger Chapter 3.3A - What Causes the Value of Higher Order Goods?
Principles of Economics by Carl Menger Chapter 3.2D - The Subjective Nature of the Measure of Value
Principles of Economics by Carl Menger Chapter 3.2C - Influence of the Quality of Goods on Value
Principles of Economics by Carl Menger Chapter 3 2B - The Value of Goods for Individual Needs
Principles of Economics by Carl Menger Chapter 3.2A - Difference in Importance for Individual Needs
Principles of Economics by Carl Menger Chapter 3.1 - The Theory of Value
Principles of Economics by Carl Menger Chapter 2.4 - What is Wealth?
Principles of Economics by Carl Menger Chapter 2.3 - Human Economy and Economic Goods
Principles of Economics by Carl Menger Chapter 2.2 - Available Quantities of Goods
Principles of Economics by Carl Menger Chapter 2.1 - Human Requirements in Economics
Principles of Economics by Carl Menger Chapter 2.0 - Economy and Economic Goods
Principles of Economics by Carl Menger Chapter 1.6 - Ownership of Goods
Principles of Economics by Carl Menger Chapter 1.5 - Causes of Human Prosperity
Principles of Economics by Carl Menger Chapter 1.4 -Time and Error in the Production Process
Principles of Economics by Carl Menger Chapter 1.3 - The Laws that Govern Goods Character
Principles of Economics by Carl Menger Chapter 1.2 - The Causal Connection Between Goods
Principles of Economics by Carl Menger Chapter 1.1 - The Nature of Goods
Principles of Economics by Carl Menger Chapter 5.2D - Principles of Monopoly Trade
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How do monopolists strategically set prices and control supply to maximize profits? In this video, we dive into Carl Menger’s Principles of Economics, Chapter 5.2D: The Principles of Monopoly Trade (Monopolist Strategy).
Monopolists may seem all-powerful, but they still face clear economic limits. They can’t simply set any price and expect unlimited sales. Trade, even monopoly trade, must still benefit both sides—buyers must see value in the deal.
Menger explains that a monopolist can control either:
✅ The quantity of goods offered
OR
✅ The price per unit—
but not both at once. If they want to sell more, they must lower the price. If they want to maintain a high price, they must limit how much they sell.
A clever monopolist seeks to maximize total revenue—not sales volume or market fairness. That’s why they might:
🔸 Sell first to wealthy buyers at high prices
🔸 Lower prices later to reach new markets
🔸 Even destroy supply to prevent price drops—just as the Dutch East India Company once did with spices.
This behavior follows strict economic laws, not greed or randomness. History shows that when monopolists lose the ability to control supply (like after industrialization), their influence fades.
In short: Monopoly pricing is a careful balancing act. The goal is simple—maximum profit. Menger’s insights still explain real-world markets today.
❓ Questions This Video Answers:
-How do monopolists decide between controlling price or quantity?
-Why can’t a monopolist control both price and quantity at once?
-What is the goal of a monopolist’s strategy?
-Why do monopolists sometimes limit supply on purpose?
-How does monopoly trade still follow economic laws?
-What is the impact of lowering prices on total revenue?
-Why do monopolists target wealthier buyers first?
-What historical examples show monopolist behavior?
-What happens when monopolists lose control over supply?
-Why is maximizing sales volume not always optimal?
00:00 - Introduction to the Principles of Monopoly Trade
00:12 - How Monopolists Influence Trade
01:48 - Lessons from History and Economic Laws
02:46 - Outro
#MonopolyStrategy #ProfitMaximization #CarlMenger
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