Episode 57 - JCron Unfiltered: Real Talk on Wealth, Purpose & Scale

What if the biggest thing holding your business back isn’t your product—but your thinking?

In this must-listen episode, Kurt and Kristen Luidhardt sit down with Jonathan Cronstedt, former President of Kajabi and author of The Billion Dollar Bullseye, to unpack what it really takes to build, scale, and own your space.

From turning a backyard sprinkler toy into a $2B SaaS platform… to redefining business strategy with a dartboard, JCron shares unfiltered insights on purpose, positioning, people—and the brutal myths holding entrepreneurs back.

Whether you're stuck at 6 figures or ready to scale from $5M to $50M, this episode will reset how you think about growth.

Key Takeaways from the episode:
• Seize fleeting opportunities - JCron explains why your success depends on recognizing—and acting on—the few inflection points that actually matter.
• Align purpose, profit, product, and promotion - Learn how the Billion Dollar Bullseye Framework can 10x your company—if executed in the right order.
• Prioritize systems over superstars - Top talent is not a strategy. Hiring rockstars without structure is a recipe for chaos, not growth.
• Turn recognition into revenue - See how a simple t-shirt campaign helped Kajabi build a tribe—and a third of its new customer base.
• Clarify your internal and external purpose - Discover why you need both a personal driver and a mission that attracts others to your business.
• Leverage AI and own your category - JCron makes the case for why AI isn’t optional—and how category design is the only path to long-term relevance.

Relevant Links and Resources:
📘 Billion Dollar Bullseye (Book by Jonathan Cronstedt) - Available on Amazon
🌐 Official Website – JCron - www.jcron.com
📘 Liberty Spenders Book: Get Your Free Copy - https://libertyspenders.com/free
🤝 Join the Liberty Partnership Community: Connect at https://libertyspenders.com/

🔗 Connect with Liberty Spenders™:
• Facebook: https://www.facebook.com/libertyspenders
• Instagram: https://www.instagram.com/libertyspenders
• LinkedIn: https://www.linkedin.com/company/libertyspenders
• Rumble: https://rumble.com/c/c-6192506
• YouTube: https://www.youtube.com/channel/UCXn-vzlA03r59neWZD0ofJA
• X: https://x.com/LibertySpenders

🔗 Connect with Kurt and Kristen Luidhardt:
• Facebook: https://www.facebook.com/luidhardts
• Instagram: https://www.instagram.com/luidhardts
• LinkedIn: https://www.linkedin.com/company/luidhardts
• Truth Social: https://truthsocial.com/@luidhardts
• X: https://x.com/luidhardts

Liberty Spenders™ Podcast:
Join Kurt and Kristen, founders of Liberty Spenders™, on a groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for authentically connecting with the Liberty Spender audience. Drawing from their extensive experience in political campaigns and their unique, data-driven approach, they guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch.