Inspiring The Next Gen Truck Builders with Chloe Yonker | S2 E6

Supported by:
➡️ Red Line Synthetic Oil: https://www.redlineoil.com/
➡️ AMD: https://www.autometaldirect.com/
➡️ POWERtube TV: https://watchpowertubetv.com/

In this episode of Gearheads ‘n Gasoline, Barry Alt and Annette Bauer sit down with Chloe Yonker, owner of CC Customs, to discuss her journey from a management intern at a Peterbilt dealership to a successful entrepreneur in the automotive industry. Chloe shares insights on the importance of education, continuous learning, and leveraging social media to build her brand. She highlights innovative techniques in automotive customization, her experiences at SEMA, and the empowerment of women in a traditionally male-dominated field. The conversation also explores business expansion, quality control, networking, mentorship, and the delicate balance between personal life and professional growth.

Key Takeaways:
🚗 Follow Your Passion: Chloe’s journey proves it’s never too late to enter the automotive industry.
🛠️ Hands-on Learning: Practical experience and continuous education are essential for success.
📱 Social Media Power: A vital tool for branding, audience engagement, and business growth.
📋 Stay Organized: Effective strategic planning is crucial for managing multiple builds efficiently.
🤝 Networking & Mentorship: Building relationships opens doors to new opportunities.
🚀 Women Breaking Barriers: Female builders are inspiring the next generation in the industry.
🖥️ Tech Innovation: Techniques such as cardboard mock-ups and 3D printing are revolutionizing customization.
⚖️ Work-Life Balance: Managing personal and business responsibilities requires careful navigation.
💪 Support System: A strong network plays a key role in overcoming industry challenges.
🏆 Persistence Pays Off: Success comes from quality control, dedication, and staying true to your vision.

Guest Bio:
One woman-owned shop specializing in automotive customization and restyling is based in Lubbock, TX.

Guest:
[email protected]
https://thecccustoms.com/
https://www.facebook.com/thecumminscowgirlofficial
http://instagram.com/thecumminscowgirl
https://twitter.com/the_cc_official
https://www.youtube.com/@TheCumminsCowgirl/

Hosts:
Barry Alt, Motorhead Digital
[email protected]
https://motorheaddigital.com/
https://facebook.com/Motorhead.Digital
https://instagram.com/motorhead.digital
https://linkedin.com/company/motorhead-digital

Barry Alt is a digital marketing expert with over 25 years in the digital marketing space and the proud owner of Motorhead Digital. Barry leads a team of digital marketing experts dedicated to transforming the online presence of businesses in the automotive aftermarket. His mission is centered around elevating auto restoration, performance, and grassroots race shops. With a commitment to excellence, their signature programs—Visibility, Site, and Marketing Maximizer™—are designed to supercharge your website, social media, and digital marketing strategy - ensuring you attract higher-quality leads and maximize your revenue potential. Barry's deep-rooted connection to the automotive world is underscored by his early trade school education in auto services and auto body. His commitment to the industry was recognized in 2022 when he was elected to the SEMA ARMO Select Committee, which he still proudly serves. Barry is a sought-after speaker at prominent events, such as the SEMA Show, and a regular contributor to THE SHOP Magazine. He is also a featured guest on various aftermarket industry podcasts, where he shares his insights as a content expert.

Annette Bauer, Annette Bauer Creative
[email protected]
https://annettebauercreative.com
https://facebook.com/annettebauercreative
https://instagram.com/annettebauercreative
https://linkedin.com/company/annette-bauer-creative-llc

Annette Bauer, the owner of Annette Bauer Creative, is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms.

Audio & Video by: Mantis Media: https://www.mantismediarochester.com/

#automotivemarketing #automotiverestoration #automotivecustomization #raceshops #AutomotiveLife #Entrepreneur