Don't Make This COSTLY SEO Mistake Local Service Businesses Are Making

It's sad to see businesses not including the service and location in the company name. For example, if you are an electrician in London, your company name should reflect that, like London Electricians or Certified Electricians London.

This is because Google uses this as a ranking factor. So if we Google "Electricians London," you will see that every business in the Google listing has "London" and "Electricians" in their name. Similarly, when we scroll down and check out the organic listings, you can see all the websites that are ranking have London and Electricians in their name.

This is important because including your core service and location in your business name signals to Google's algorithm that your business provides specific services in a specific location. As a result, when customers search for that service in your area, Google will rank your website higher in the search results. If you have the service and location in the company name.

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