Relai: Founding A Swiss Bitcoin Platform

Julian Liniger, co-founder and CEO of Relai, shares his journey into the world of Bitcoin and how Relai has grown to become the largest Bitcoin-only on-ramp in Europe. The company started with a focus on making it easy for people to buy Bitcoin without KYC, and as regulatory requirements tightened, had to adapt and become a regulated broker.

They now have expanded to serve affluent individuals and business clients. Relai has a distributed team of around 30 employees, mostly in Europe, and has offices in Switzerland. Relai, a Bitcoin-only company, discusses the challenges and decisions they faced in staying true to their core principles and values. They explain why they chose to focus solely on Bitcoin and how it has contributed to their success. Relai shares their approach to fundraising and their plans for expansion into the EU market.

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https://relai.app/

Chapters

00:00 Introduction and Background
02:22 Discovering Bitcoin and Founding Relai
06:37 Combining Bitcoin and Entrepreneurship
11:45 Building a Tech Company with a Non-Tech Founder
18:00 Growing a Distributed Team and Embracing Remote Work
23:37 Adapting to Regulatory Requirements and Expanding Services
31:13 Transaction Monitoring and Regulatory Changes
35:27 Targeting the Millennial Market
40:41 The Importance of Staying Bitcoin-Only
46:54 Staying True to Core Principles and Values
51:35 The Power of Focusing on a Specific Niche
56:21 Building a Talented Team
59:31 Openness to Strategic Investors

https://www.buildwithbitcoin.xyz/
https://x.com/BuildwBitcoin
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