How to Be So Good They Call You a Fake ft. Write a Nonfiction Book in 2025 — Daily Persuasion Ep 124

Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden

ABOUT TODAY'S EPISODE:

What if the only proof you’re real is that people insist you’re fake?

That’s the provocative question at the heart of Episode 124 of Daily Persuasion with Joshua Lisec: “How to Be So Good They Call You a Fake ft. Write a Nonfiction Book in 2025.” In this new installment, Lisec pulls back the curtain on what it truly takes to write a nonfiction book in 2025—and more importantly, how to make that book (and the brand behind it) unbelievably good.

This episode dives deep into the core concept of Lisec’s breakout hit, “So Good They Call You a Fake”—a title that’s fast becoming the most important among nonfiction books of 2025, despite releasing well over a year ago. Why? Because in today’s content-saturated, AI-generated, funnel-hacked, illusion-driven digital economy, it’s not enough to be “so good they can’t ignore you.” That’s outdated. The real standard? Being so good the skeptics, haters, and so-called marketing experts are certain you’re faking it.

Lisec explores how that level of impact isn't achieved by accident—it's engineered. He walks viewers through his unique framework for nonfiction success in 2025, including nonfiction book writing tips grounded in real-world persuasion techniques that spark word-of-mouth so potent, it turns into conspiracy theories.

Why do some authors go viral while others vanish? Because viral authors know how to use persuasive techniques—especially the kind of persuasion psychology that activates belief, desire, and ultimately, purchase. If you’ve ever wondered how to persuade someone to do something important—like buy your book, subscribe to your newsletter, or invest in your expertise—this episode is your playbook.

The keyword? Results. Ridiculous, jaw-dropping, “can’t be real” results.

And to get there, Lisec explains the role of what he calls the Genius System—a structured, repeatable method that transforms your book from a glorified business card into a machine that generates ROI, reputation, and raving fans. And not just any fans—fans who defend you online when others say, “There’s no way this person is for real.”

Throughout the episode, Lisec shares examples of persuasion in advertising, story-based persuasion examples, and insider techniques of persuasion in writing that he’s taught to CEOs, investors, and entrepreneurs who found him—yes—because of “So Good They Call You a Fake.”

This isn’t theory. It’s what works in nonfiction publishing right now.

If you’re planning to write a book in 2025, you’ll want to model what’s proven. In an era when nonfiction books in 2025 must compete not just with other authors but with AI-generated copycats, Lisec shows you how to stand out: by being so original, so useful, and so shockingly persuasive, people either buy your book—or assume you're running a scheme.

Of course, Joshua Lisec books have always been known for disrupting the status quo. But in this episode, he shows you why disruption alone isn’t enough anymore. What you need is persuasion with proof. Performance that looks impossible. And persuasive techniques that make you unforgettable—so much so, the only logical explanation is that you’ve faked it.

In the spirit of “So Good They Can’t Ignore You,” this episode pushes that idea further. Now, the goal is to write a nonfiction book in 2025 that gets attention, earns influence, and creates an orbit of buyers and believers. And the fastest path to that? Master the persuasion psychology Lisec has used to ghostwrite hundreds of bestsellers.

You’ll also learn why pricing, upsells, and examples of persuasion in advertising are baked into the very structure of the book—and why yours should be, too.

Want to be so good they call you a fake? Watch the episode. Take notes. And then go to LisecGhostwriting.com/meet to talk with Joshua Lisec about ghostwriting your book and building a brand that inspires rumors and raves in equal measure.

🧠 Episode 124: How to Be So Good They Call You a Fake ft. Write a Nonfiction Book in 2025
📘 Based on the #1 nonfiction marketing guide, “So Good They Call You a Fake”
🎯 Your shortcut to mastering persuasion, influence, and high-impact authorship in 2025.