Why College Football Rosters Are Now Worth $40 Million (And How NIL Changed Everything)

College football has transformed into a high-stakes, professional-like arena, with top programs investing over $40 million annually in player rosters due to the impact of Name, Image, and Likeness (NIL) policies. This shift has turned recruiting into a strategic, financially driven process, where athletes' marketability and potential ROI are as crucial as their on-field performance. The traditional depth chart has evolved into a complex valuation system, reflecting the new economics of college athletics.

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https://coachrosenbaum.wordpress.com/2025/05/27/why-college-football-rosters-are-now-worth-40-million-and-how-nil-changed-everything/