If you’re not cataloguing the market, you’re not leading GTM.

If you’re not cataloguing the market, you’re not leading GTM.
You’re leading your team into strategic failure—and calling it sales enablement.

Let’s get brutally clear:

Every organization has constraints—time, budget, headcount, noise.
That’s not a problem.
The problem is pretending you can hit revenue goals without knowing exactly who you’re supposed to influence, when, and why.

If you’re not actively cataloguing your market—
→ mapping target accounts
→ decoding who’s in-market, who’s out, and what drives them
→ building real commercial intelligence instead of chasing activity

Then you’re not enabling revenue.
You’re enhancing silos.
You’re scaling noise.
And eventually, you’re going to miss the target—without knowing why.

@Closed Circuit Selling™ doesn’t make your funnel better.

It redefines the system your funnel was supposed to serve.

Cataloguing is not a tactic. It’s the foundation of commercial viability… And if you haven’t been hoodwinked by individual broken sales methodologies, that are pushed by certain agenda’s you would recognise that, without the haze of the tech saas Fugazi. And through the lens of commercial viability.

THE FACTS ARE ……If your GTM motion doesn’t begin with market validation, then nothing else you build is stable.
Not your messaging.
Not your budget.
Not your hires.

So if you’ve skipped this step—consciously or unconsciously—
you’re not running a growth motion.
You’re simulating one.

And the simulation always breaks.
It’s just a matter of when.

#RevenueAlignment #ClosedCircuitSelling #GTM #SalesLeadership #MarketValidation #CROSchool #SignalOverVolume