Watch This Video Before You Buy An Electric Vehicle | FO 130 - Raj Shamani

Tarun, with passion and conviction, shares the tale of Ather's journey, highlighting the development of a robust charging infrastructure with 1,500 stations across the country.

In this podcast, Raj engages in a conversation with Tarun Mehta, the Co-founder and CEO of Ather Energy.

Tarun proudly emphasizes that India leads the global electric scooter market, outpacing even China. The CEO reveals the unique selling points of Ather providing compelling reasons to choose electric vehicles (EVs).

The podcast pivots towards a discussion on the challenges faced by Indian companies in becoming global brands. Tarun sheds light on the historical context of India's economic and industrial development. He emphasizes the significance of building institutions and a long-term vision for sustainable success. They also discuss India's inclination towards imitation over innovation. Drawing parallels with global tech giants like Apple and HP, they explore why India lags in the creation of world-class products. Tarun and Raj examine the importance of thinking long-term & building institutions.

Tarun shares the intriguing story of Ather Energy's early investments, with angel investors and Sachin Bansal's pivotal role. He explains how Sachin Bansal's belief in the company translated into a substantial investment, defining Ather's growth trajectory. Tarun's narrative unfolds with Ather's journey from its initial funding stages to achieving gross margin profitability.Tarun also shares his approach to brand building. He emphasizes trust, quality, and a commitment to delivering on promises. Tarun endorses the importance of selling a dream that people can believe in and the value of a brand's consistency over time. Make sure you watch this podcast till the end for some brilliant insights!

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