Tumbleweeds and Tough Calls: Entrepreneur & Consumer Decisions

What really drives consumers to make decisions? In this episode, we explore the mindset of the consumer and the entrepreneur, diving into how people behave when they're facing adversity, uncertainty, or even total collapse. From navigating personal and professional “hell,” to hitting rock bottom and building back through relationships and reputation, this episode is packed with raw stories, real-world insight, and surprising revelations—like how weather can shape behavior, or why being open for business is more than just unlocking the doors. How building your reputation means repeat business. It’s all about Demographics vs Psychographics.
Steve tells an unbelievable – but true- story of his relationship with his bank and how he made it work for him.
Whether you're in a jam, trying to bounce back, or just want to understand what pushes people to act the way they do—this one's for you.
More information on this strategy in Steve’s book; “Old Fashioned Horse Sense” ⁠www.oldfashionedhorsesense.com⁠
To Order Steve’s Book: ⁠https://a.co/d/2JFpT99⁠
To Book Steve For Speaking Engagements: ⁠[email protected]