Trevor Lawrence TBI: Ethos, Pathos, Logos ft. The Rhetorical Triangle — Daily Persuasion Ep. 83

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Why Trevor Lawrence’s Traumatic Injury Could Change How We Persuade America — Daily Persuasion Ep. 83: “Trevor Lawrence TBI: Ethos, Pathos, Logos ft. The Rhetorical Triangle”

What if a violent tackle in the NFL could teach us more about persuasion than any textbook ever could?

In Episode 83 of Daily Persuasion, titled "Trevor Lawrence TBI: Ethos, Pathos, Logos ft. The Rhetorical Triangle", bestselling ghostwriter and rhetorical hitman Joshua Lisec breaks down how one brutal NFL moment reveals the missing link in our national conversations—and why persuasion fails more often than it should.

Just days ago, Trevor Lawrence, the star Jacksonville Jaguars quarterback, suffered a devastating and arguably illegal hit—one that left him with what appears to be a traumatic brain injury. The incident reignited conversations around NFL CTE, brain injury in the NFL, and long-standing concerns about the violent culture of American football. But Lisec uses this headline-making injury to pose a deeper question: Why, despite decades of evidence, has nothing changed?

Because persuasion—as it’s often taught and practiced—is incomplete.

In this raw, cerebral, and often hilarious episode, Lisec demonstrates how real change requires The Rhetorical Triangle: ethos, pathos, and logos.

Drawing from persuasion psychology, he walks through each element using the Trevor Lawrence TBI as a case study. The result? A masterclass in how to actually persuade people in high-stakes situations—whether you're confronting the NFL’s negligence or trying to get your kid to stop playing tackle football.

• Ethos: The NFL prides itself on integrity, responsibility, and leadership. But does it live up to that ideal when players like Trevor Lawrence are left concussed and broken? This moral appeal taps into the League’s stated values—and calls them out when they fail.
• Pathos: Watching Trevor Lawrence's injury play out wasn’t just a sports moment—it was human heartbreak. Parents, players, and fans felt the risk, the pain, the vulnerability. This is where emotion does the heavy lifting.
• Logos: Cold, hard data shows what we already know deep down: repeated hits to the head have long-term consequences. Trevor Lawrence CTE talk isn’t theoretical—it’s a statistical likelihood. So why haven’t the rules changed? Because logic alone doesn’t move people.

Lisec reminds us that true persuasion techniques don’t rely on one angle alone. You need the full spectrum: facts, feelings, and ethics. He offers examples of persuasion in advertising, parenting, politics, and even relationships, showing how incomplete persuasion creates incomplete change.

Whether you’re studying techniques of persuasion in writing, trying to persuade someone to do something, or simply want to understand why some arguments fall flat, this episode delivers. Ethos pathos logos commercials might seem academic, but Lisec makes the rhetorical triangle personal—and powerful.

Other highlights:
• Why some persuasive techniques backfire in parenting, politics, and media
• How Trevor Lawrence’s injury can teach us more about American values than the Super Bowl
• What it takes to build “full stack” arguments that actually lead to action
• A hot take on how conservatives are abandoning tackle football for flag, and why that matters
• Josh Lisec’s one-liner that reframes why persuasion fails: “The system doesn’t work because you’re not working the system.”

This isn’t just a reaction to a bad hit. It’s a roadmap for how to fix broken conversations.

So if you’ve ever wondered how to persuade someone to do something—really persuade them, with impact—Daily Persuasion Ep. 83 is essential viewing. Whether you're concerned about brain injury in the NFL, inspired by ethos pathos logos examples, or looking for the most effective persuasion examples in real life, this is your moment.

Watch, learn, and never look at an NFL CTE scandal—or a failed argument—the same way again.

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