How to Throw Rocks at Your Enemies ft. Trump Nickname Persuasion Technique — Daily Persuasion Ep. 76

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ABOUT TODAY'S EPISODE:

They’ll Do Anything—If You Help Them Throw Rocks at Their Enemies. That’s the final truth bomb from the One Sentence Persuasion Course—and it’s the core of Episode 76 of Daily Persuasion: "How to Throw Rocks at Your Enemies ft. Trump Nickname Persuasion Technique." In this episode, bestselling ghostwriter and master persuader Joshua Lisec explores how this final persuasion technique can make you unstoppable—and how Trump’s infamous nickname strategy exemplifies it perfectly.

If you’ve ever wondered how to persuade someone to do something without begging or bulldozing, the secret lies in alignment. Not with your ideas, but with their enemies. Yes, persuasion psychology often comes down to one thing: helping people identify the enemy and offering them the perfect stone to hurl. When you help them throw rocks at their enemies, they follow you anywhere.

Lisec demonstrates this by revisiting Trump’s legendary use of the Trump persuasion technique—specifically, his use of weaponized humor through unforgettable nicknames like “Low-Energy Jeb,” “Crooked Hillary,” and “Little Marco.” These nicknames weren’t just zingers; they were examples of persuasion in advertising, deeply embedded in identity and rivalry. Lisec breaks down why this form of labeling worked: it made enemies ridiculous rather than fearsome—and that’s a key persuasion technique in the real world.

Through this discussion, Lisec closes out the One Sentence Persuasion Course, wrapping up with the golden rule: people will do anything for those who help them laugh at, mock, and dismantle their perceived enemies. This is persuasion 101. Or rather, persuasion 301—graduate-level stuff, taught through the lens of Trump persuasion, historical comebacks, and media manipulation.

This is more than a lesson in politics—this is a masterclass in persuasion techniques for marketers, writers, brand strategists, and entrepreneurs. Lisec encourages listeners to study the Trump nickname phenomenon not as political theater but as persuasion psychology in action. It’s how you persuade the enemy's audience without ever confronting them head-on. You don’t destroy them—you help your tribe laugh them offstage.

In this episode of Daily Persuasion, Lisec gives persuasion examples from advertising campaigns, media narratives, and even European car brands like Jaguar. (Or as he jokingly notes, “Yaguar.”) When companies try to act like their competitors are cool, trendy, and untouchable, the smart marketer uses humor to bring them back down to earth. That’s using humor to persuade—a powerful strategy when throwing metaphorical pebbles at rivals.

But Lisec doesn’t stop at mocking. He raises a deeper question: What if you don't want to burn bridges entirely? What if persuasion means throwing just enough rocks to signal which side you’re on, but not so many that reconciliation becomes impossible?

That’s where strategy and nuance matter. The best persuasive techniques don’t just win arguments—they win loyalty. And as Lisec shows, even Trump, the grandmaster of ridicule, knew when to hold back. In fact, some of his fiercest rivals later became allies or even administration members. That’s next-level how to persuade strategy: win the war without closing the door.

So what’s your version of this? What pebbles can you give your people?

What enemies can you help them mock—not out of hatred, but in the name of influence? This is techniques of persuasion in writing and messaging that works.

This episode is packed with actionable insights for anyone who wants to wield influence with precision—not through brute force, but through sharp wit and strategic messaging. Whether you’re interested in politics, branding, copywriting, or simply becoming a better communicator, Daily Persuasion Ep. 76 offers a compelling breakdown of what makes persuasion work at the emotional and tribal level.

To master persuasion, don’t just study what your audience wants—study who they want to throw rocks at. Then hand them the perfect stone.

Watch now, and see how Joshua Lisec uses humor, psychology, and real-world persuasion examples to show how to build followings, win attention, and influence behavior—without ever raising your voice.