Rebranding Mistakes & How to Avoid ft. Dr. Oz Trump Pick News — Daily Persuasion with Lisec, Ep. 70

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ABOUT TODAY'S EPISODE:

Rebranding Mistakes You Can’t Afford to Make — Just Ask Dr. Oz.

In the world of influence, perception is persuasion. In Episode 70 of Daily Persuasion with Lisec, titled “Rebranding Mistakes & How to Avoid ft. Dr. Oz Trump Pick News,” Joshua Lisec pulls back the curtain on one of the most ironic — and instructive — rebranding mistakes in recent memory: the reappearance of Dr. Mehmet Oz as a Trump cabinet pick for Health and Human Services. Yes, that Dr. Oz.

Lisec, an expert in persuasion psychology and techniques of persuasion in writing, starts this episode with a laugh — the kind of laugh that only comes from seeing something so on brand that it’s unintentionally brilliant. Think about it: Dr. Oz spent years on daytime television, speaking to the very audiences who depend on Medicare and Medicaid. So, is his nomination shocking — or simply a masterclass in matching message to market?

In this episode of Daily Persuasion, Lisec uses the Dr. Oz news as a springboard to explain how personal and professional rebranding mistakes can destroy credibility, erode trust, and lead to what he calls “anti-persuasion.” That’s when you think you’re making a powerful pivot, but instead, you confuse your audience, lose their confidence, and derail the brand you worked so hard to build.

What does what happened to Dr. Oz have to do with your business, your brand, or your personal platform? Everything — especially if you're considering a career pivot, product launch, or messaging shift. Whether you're creating a new offer, starting a new business, or writing a book that doesn’t quite match your current public identity, Lisec’s examples of persuasion techniques and real rebranding examples will help you bridge the gap the right way.

This episode is rich with persuasion examples and real-time strategy. From authors moving from yoga instruction to psychedelic retreats, to Lisec himself going from ghostwriter to hypnotist and persuasive techniques consultant, these stories demonstrate exactly how to persuade someone to do something — and how to avoid alienating your base while doing it.

Lisec outlines the rebranding checklist that every entrepreneur, influencer, and author should consider before they make their next move. He breaks down the reasons for rebranding and explains why slow, strategic storytelling is the key to keeping your audience with you as you evolve.

Using examples of persuasion in advertising and content creation, Lisec shows how public perception must be nurtured like a garden — one post, one message, one story at a time. Jump too fast, and your audience feels abandoned. Move too slow, and your momentum dies. But do it just right, and your new identity feels like the natural next step.

In a sharp critique of political missteps, Joshua Lisec argues that Dr. Oz’s failed Senate campaign in Pennsylvania wasn’t just a political loss — it was a textbook case of rebranding mistakes. Oz had the credentials, the face recognition, even the persuasion techniques from TV — but in the political arena, he was perceived as a misfit. As Lisec explains, that’s a persuasion psychology fail.

He also digs into Trump cabinet picks and what they reveal about brand alignment, perception strategy, and media influence. The nomination of Dr. Oz underlines how branding decisions — especially when made in the public eye — require absolute clarity and consistency.

Whether you're looking to refresh your business, change your public persona, or simply understand how to navigate change without losing your core supporters, Daily Persuasion Ep. 70 delivers the insight you didn’t know you needed.

Watch now and learn:
• How to avoid the biggest rebranding mistakes
• Why perception is more powerful than credentials
• What Dr. Oz news tells us about aligning message with audience
• The persuasion techniques behind successful personal pivots
• And how to create rebranding examples that persuade, not confuse

This is Joshua Lisec’s Daily Persuasion at its finest — smart, strategic, and surgically honest. Click the Follow button down below for more.