From Vanity Metrics to Real Results: Website Strategy Tips from Manuela Bàrcenas

Website Link Below:
https://cloudl.ink/gp9t50yv4qkr

In this episode of Chats with Marketing Leaders, we sit down with Manuela Bàrcenas, Head of Marketing at Fellow.app, to unpack what it really means to set website goals that align with your broader business objectives. Manuela shares her proven frameworks for defining high-impact goals, refining your strategy based on audience shifts, and avoiding common pitfalls like vanity metrics.

If you're a marketer, entrepreneur, or business owner trying to make your website a true growth engine, this interview is packed with actionable insights. Learn how to evolve your goals as your company grows, build high-converting content, and optimize for real results—not just traffic.

✅ Key topics covered:

Aligning website goals with company strategy

Avoiding vanity metrics like traffic that doesn’t convert

Pivoting your goals for new target audiences

Creating valuable content that builds brand trust

Tools and processes for quarterly goal reviews

Whether you're just launching your site or scaling for growth, this is a must-watch for anyone serious about digital marketing.

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