Think sales methodologies don’t shape commercial failures? Think again.

Think sales methodologies don’t shape commercial failures?

Think again.

The reason your GTM system breaks isn’t bad people.

It’s the measurement architecture you copied without thinking.

CMOs and Chief Sales Officers across the globe are being graded by ghost metrics:

• MQL volume

• Hypothetical conversion models

• Vanity pipeline targets post-VC raise

These aren’t success indicators. They’re invisible cages.

At Chief Revenue School, we’ve seen it time and time again:

Talented leaders with the instinct to shift into commercial alignment—but frozen in place because their boardroom still worships metrics from 2011.

We don’t teach “sales.”

We build Revenue Architecture that ends misalignment, silos, and sunk-cost ego traps.

If you’re leading revenue and you know something’s off, it’s probably the scorecard you’re being told to chase.

Let’s fix that.

#RevenueAlignment #ClosedCircuitSelling #CROSchool #GTMArchitecture #CMO #CRO #SalesLeadership #VentureCapital #CommercialAlignment