Simple, Persuasive Tech Writing Tips ft. The Engineers Club of Dayton — Daily Persuasion Ep. 60

Would you like to write a persuasive BOOK? One that changes minds and influencers behavior for years to come? Start with a GOLDEN book idea. Let NEW YORK TIMES bestselling author Joshua Lisec teach you: https://lisecghostwriting.com/golden

ABOUT TODAY'S EPISODE:

What if your breakthrough idea never takes off—not because it doesn’t work, but because no one understands it?

That’s the brutal truth many engineers and technical professionals face. In Daily Persuasion Ep. 60: Simple Persuasive Tech Writing Tips ft. The Engineers Club of Dayton, bestselling ghostwriter and master persuader Joshua Lisec shares how to fix that.

In this episode, Lisec dives deep into technical writing tips for engineers, tailored for the brilliant minds at the Engineers Club of Dayton—the premier hub for scientific, engineering, and technology leaders in Southwest Ohio. If you're part of the Dayton Engineers Club or aspire to speak the language of business and innovation, you need these technical writing best practices.
Most engineers are excellent builders. Some are even strong communicators.

But the rare few who master both—technical writing and persuasion—change the game. Lisec reveals that this hybrid skillset is the missing ingredient for those who want to move from just doing the work to leading the future. This is where the persuasive techniques come in.

Through metaphors, analogies, and similes—“it’s like this thing you already understand”—Lisec explains why the key to technical writing isn’t complexity; it’s clarity. Using persuasion psychology and persuasion techniques used in elite copywriting and top-tier sales funnels, he shows engineers how to write so that even a non-technical audience gets it instantly.

Why does this matter? Because when you're presenting to investors, board members, students, or the public, your audience doesn't need the jargon. They need to know: What's in it for me? This is the golden question Lisec insists every piece of technical communication should answer.

Inside this short but mighty session, Lisec outlines technical writing characteristics that get buy-in from people who don’t “speak engineer.” You’ll learn how to write like Elon Musk explains rockets—so clearly that even a child or a CEO nods in understanding. And when people understand? They act. That’s the core of Daily Persuasion: getting the yes through clarity, empathy, and value.

Lisec, a frequent speaker to technical audiences and a trusted voice in persuasion strategy, brings real-world persuasion examples from science, tech, and even religion (yes, Jesus used persuasive techniques—his parables were just really good metaphors!). You’ll discover how to use phrases like “so that,” “because,” and “in order to” to connect your work to your audience’s deepest motivations.

This episode is especially for you if you’ve ever asked:
• How can I explain my work to people outside my field?
• What’s the difference between technical clarity and persuasive clarity?
• How do I make sure my next big proposal lands with leadership or clients?
• What are examples of persuasion in advertising that I can adapt for tech writing?
• What are the best techniques of persuasion in writing that engineers should know?

The insights from this Engineers Club conversation aren’t limited to Ohio. Whether you’re in aerospace, software, biotech, or civil engineering, these are technical writing tips for engineers who want to be heard, understood, and funded.

Remember: just because it’s accurate doesn’t mean it’s persuasive. With Lisec’s guidance, you’ll learn to persuade like a pro, write like a translator, and lead like someone whose ideas spark action.

Tune in now to Daily Persuasion Ep. 60: Simple Persuasive Tech Writing Tips ft. The Engineers Club of Dayton—and start writing in a way that wins.