Zillow vs. Compass vs. Homes.com: The Battle for Listing Control Just Got Real

A major battle is unfolding in real estate as Zillow, Compass, and Homes.com clash over listing control. Zillow and Redfin have adopted policies banning listings from their platforms if publicly marketed before entering the MLS, limiting visibility for real estate agents who want to promote properties early. Meanwhile, Compass offers a private marketing strategy, allowing sellers to showcase homes within its network before listing publicly. Homes.com, backed by CoStar, counters by offering its Boost tool, which places listings in top search results for a fee, even giving this service for free to agents affected by Zillow and Redfin’s bans. This power struggle raises a critical question for real estate agents and brokerages: who truly controls the listings—the agent, the brokerage, or the platform? As the landscape evolves, agents are encouraged to diversify their marketing strategies and explore new platforms like Homes.com.
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