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			TCS 131: SCB's Twin Pines + YouTube Trends, Mining Regulations, Invasive Species
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YouTube Just Hit 11.6% of All TV Viewing—Now What Does That Mean for Heavy Industry?
In this episode of The Crownsmen Show, hosts Jerrod Downey, Rory Bamford, and Roy Slack unpack what Nielsen’s latest data means for industries trying to grow in a digitally shifting world. With YouTube officially pulling ahead in February TV viewership (11.6% according to Nielsen’s Media Distributor Gauge), Jerrod leads an in-depth conversation on how shows like The Construction Show (CS), Mining Now (MN), and Building Energy (BE) can stand out in the era of smart TVs, algorithm-driven discovery, and millions of monthly views.
But this episode doesn’t just ride the media wave—it dives deep into serious challenges. Roy gets real about self-regulation in mining, warning that relaxing standards could backfire on an industry already battling for public trust. Rory brings the fire (literally) with a deep dive into BC’s pine beetle crisis and how deforestation is setting off a chain reaction of erosion, flooding, and fire. And of course, there’s the beer review: Roy drops a bold taste test of Sawdust City’s Twin Pines Double IPA—"a double pine bough slap to the face" with 8.8% ABV and 88 IBU.
Plus, the hosts highlight real consumer behavior shifts—from ditching plastics for stainless steel and glass (think: Water Filter Guru) to choosing smarter, cleaner kitchen tools. With real links, real data, and real talk, this is not your average industry podcast.
Watch the full episode now for cutting-edge insight, bold opinions, and industry trends you can't afford to ignore—only on The Crownsmen Show.
Featured Beer: Sawdust City Brewing Company Twin Pines
🔸 Website: https://sawdustcitybeer.com/
🔸 COMDB: https://comdb.ca/reviews/irresponsibly-hopped-for-pine-nuts/
🔸 Facebook: https://www.facebook.com/sawdustcitybrewery/
🔸 Instagram: https://www.instagram.com/sawdustcitybeer/
🔸 YouTube: https://www.youtube.com/channel/UCiVvMdFGN7Fe1zGAX1cJyJw
🔹 The Crownsmen Show "The Voice of Industry"
Each week we unpack the industrial sectors of North America. We explore the latest in technology, opportunities, challenges, leadership, and government policies. Industry experts from mining, energy, construction, transportation, forestry, and agriculture join the show to share their insights and give you in-depth access to their industry.
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Cranky Old Men Drinking Beer has partnered with The Crownsmen Show to add some 5% liquid fueled levity that only a cold beer can bring. What we lose in focus we make up for in bringing you very candid, possibly even cranky, reviews of some interesting and unique brews.
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🔹 The Team
Hosted by:
Jerrod Downey | LinkedIn: https://www.linkedin.com/in/jerroddowney/
Roy Slack | LinkedIn: https://www.linkedin.com/in/roy-slack-8a2b7310/
Rory Bamford | LinkedIn: https://www.linkedin.com/in/rory-bamford-crownsmen/
Crownsmen’s Executive Producer: Rory Bamford (Contact for Booking )
LinkedIn: https://bit.ly/3OD7gyj
Director and Co-Host: Gaudy Molina | LinkedIn: https://bit.ly/3b8Mhpe
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