How to Reframe Your Enemy ft. Secret Service Failures — Daily Persuasion with Joshua Lisec Ep. 25

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What if the failure wasn’t a failure at all—but something far more deliberate? That’s the unsettling question Joshua Lisec dares to ask in Daily Persuasion Ep. 25: How to Reframe Your Enemy ft. Secret Service Failures. This episode dives headfirst into the political, psychological, and linguistic rabbit hole behind the Trump assassination attempts, forcing us to reexamine everything we think we know about persuasion—and about power.

Joshua Lisec, co-author of Bulletproof with Jack Posobiec, brings a bold new frame to the most controversial events of 2024: the Trump assassination attempt at Butler, PA, and the lesser-reported West Palm Beach incident. The dominant narrative? Secret Service failures. But as Lisec warns, repetition of this phrase doesn’t bring us closer to truth—it anchors us in a narrative designed to mislead.

In this gripping episode of Daily Persuasion, Lisec explains how to reframe your enemy using tools not only from his bestselling book Reframe Your Brain but also the real-world persuasion psychology behind media spin. Drawing from persuasion techniques and techniques of persuasion in writing, he shows how the language surrounding the Trump shooting news has been weaponized. The phrase “Secret Service failures” implies an innocent mistake. But what if these weren’t just errors? What if they were tactical decisions—or worse, tactical successes?

Lisec pulls no punches. Referencing his firsthand experience attending the second Butler rally, he breaks down the spatial logistics that allowed Thomas Matthew Crooks, a trained marksman, to get shockingly close to Trump. After seeing the venue himself, Lisec challenges the official narrative: was this really a failure…or was it something more?

This episode is more than political commentary—it’s a masterclass in persuasion techniques. Through powerful persuasion examples, Lisec teaches you how to control the frame of a conversation, a critical skill in today’s information warfare. Whether you’re battling media narratives, political gaslighting, or industry competitors, Daily Persuasion equips you to fight fire with framing.

In a media environment flooded with Trump conspiracy theories and partisan spin, Lisec provides clarity and strategy. He revisits key lessons from the Bulletproof project and offers a new lens for interpreting the Trump assassination attempt. Rather than simply accepting the default Trump shooting news headlines, he teaches listeners how to persuade someone to do something—or believe something—by mastering the frame first.

You’ll also hear how the same persuasive techniques that built Bulletproof into the only published book covering the July and September attacks are now being used to challenge legacy narratives. Lisec unpacks why persuasion psychology matters so much in high-stakes national events, especially when phrases like “Secret Service failures” keep getting repeated without question.

Whether you’re interested in persuasion examples from history, modern examples of persuasion in advertising, or simply want to know how to wield language like a scalpel instead of a hammer, this episode is for you. Lisec shows you how to reframe your enemy not with rage, but with reason—and with mastery over meaning.

Subscribe to Daily Persuasion for weekly episodes that take you deeper than the headlines, and don’t forget to pre-order Bulletproof at OrderBulletproof.com, the only book daring to reframe the Trump conspiracy narrative before the election. With contributions from Jack Posobiec and firsthand reporting from Lisec himself, Bulletproof is a must-read for those seeking truth over talking points.

This is Daily Persuasion. This is Joshua Lisec. And this is how you break the frame.