Grow a Stronger Support Team Through Diversity (Help Scout Insight)

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What do squash, beans, and maize have to do with your customer support team? In this video, we explore the concept of companion planting as a metaphor for building diverse, collaborative, and resilient support teams.

Inspired by Mathew Patterson’s article on the Help Scout Blog, we dig into:

Why monoculture in companies is fast, but fragile

How diversity leads to stronger, more adaptable support teams

How to “garden” your team: remove toxicity, build systems, and encourage symbiotic growth

Why soft skills and varied perspectives lead to better customer experiences

What support leaders can do today to cultivate healthy, inclusive team ecosystems

Whether you're a support leader, hiring manager, or someone passionate about diversity in tech, this video provides practical takeaways and a fresh perspective rooted in both history and experience.

💬 Featuring ideas from The Supportive Newsletter and The Supportive Podcast — Mat’s ongoing mission to help people deliver better customer service.

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