Master Internal Marketing for the Hybrid Work Era

Welcome to another exciting episode of **Digital Coffee: Marketing Brew!** ☕ In this episode, we sit down with Charlie Riley, marketing expert and head of marketing at onscreen.ai, to explore how to **master internal marketing for the hybrid work era**. Whether you're navigating a remote-first world or managing hybrid teams, this conversation is packed with insights on why internal marketing is just as critical as external campaigns for business success.

We discuss the evolving role of marketers, balancing emotional intelligence with technical skills, and how internal storytelling can unite teams to achieve cohesive business goals. Charlie shares fun stories about his love for iced coffee, his experience as the first marketing hire at six organizations, and how technology like AI can enhance internal communication strategies.

**Fun Facts:**
1. Did you know internal marketing can boost employee morale and productivity? Charlie explains how!
2. Hybrid work requires new approaches—like personalized messaging and leveraging tools like Slack and Loom.
3. Marketers aren't just creatives—they're also strategists, product experts, and customer retention pros.

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Question - The episode highlights the importance of internal marketing alongside external marketing. Why do you think internal marketing is often overlooked, and what consequences can that have for a company?

⏰ Timecodes ⏰
00:00 - Intro
01:09 - Guest Introduction - Charlie
03:20 - Importance of Internal Marketing
05:35 - Impact on Employee Morale and Productivity
08:15 - Internal Marketing for Remote and Hybrid Workers
09:51 - Consistent Messaging in Communications
13:29 - Common Mistakes in Internal Communication
16:50 - Measuring Internal Marketing Effectiveness
19:14 - Role of Technology in Internal Marketing
21:38 - Success Without Leadership Buy-In
22:35 - Securing Leadership Buy-In
25:07 - Achieving Business Goals with Internal Marketing
25:53 - Importance for Companies Underperforming in Internal Marketing
26:40 - Where to Find You Online
27:14 - Final Thoughts
27:40 - Outro