#665 – China Tariffs SLASHED! and De Minimis Cut? | Weekly Buzz 5/13/25

China tariffs were slashed—but what about de minimis? Plus, how to fulfill Amazon Ireland orders without local inventory. All this and more on today’s Weekly Buzz episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

U.S. and China Agree on Tariff Pause in Major Trade War Rollback
https://time.com/7284765/us-china-trade-war-pause/

Join Helium 10 for a live roundtable discussion tackling one of the hottest topics in eCommerce right now: tariffs. With shifting regulations, rising costs, and complex import rules, understanding how tariffs affect your Amazon business is more critical than ever.
Tuesday, May 20th at 10:00 AM PST
Register here - https://h10.me/tariff

US slashes 'de minimis' tariff on small China parcels to 54%
https://finance.yahoo.com/news/us-cut-minimis-tariff-china-051520824.html

US-China trade reprieve buys Shein and Temu time to restock US inventory
https://www.reuters.com/world/china/ecommerce-packages-left-out-us-china-tariff-reprieve-2025-05-12/

TikTok Shop brings pre-owned to continental Europe
https://ecommercenews.eu/tiktok-shop-brings-pre-owned-to-continental-europe/
Amazon Remote Fulfilment with FBA is now available from UK to Ireland
https://channelx.world/2025/05/amazon-remote-fulfilment-with-fba-is-now-available-from-uk-to-ireland/

Upcoming changes to Seller Fulfilled Prime
https://sellercentral.amazon.com/help/hub/reference/GXCRLXHNJNPE2DHM

Amazon Fee adjustments for partnered carrier shipment measurements
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjlRUFJDQ1FNN1o4V1c3

Amazon signs up FedEx for residential deliveries
https://finance.yahoo.com/news/amazon-strikes-partnership-fedex-ups-204255139.html

Amazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentation
https://www.adweek.com/commerce/amazon-drops-3-new-ctv-ad-formats-ahead-of-its-upfront-presentation/

Catch Bradley at the following events:
- Worldef Istanbul 2025 - https://h10.me/istanbul
- Amazon Ads Korea Event - https://h10.me/adskorea
- Tech Partner Day Tokyo 2025 - https://h10.me/tokyo

For this episode’s Helium 10 new feature alerts, Helium 10 has added support for Amazon Australia in Listing Analyzer and Listing Builder, allowing users to create and analyze listings in that marketplace. Additionally, a new Budget Manager tool in Helium 10 Ads gives users flexible control over daily and monthly budgets, auto pacing, and campaign-level limits—currently available to Elite members and coming soon to Diamond users.

Shivali’s training tip highlights the power of Helium 10’s Amazon Recommended Rank, a unique feature that reveals how relevant Amazon thinks your product is for specific keywords. By identifying mismatches between your listing and Amazon’s keyword associations, sellers can fix relevancy issues that hurt visibility and ad performance—something most sellers overlook but can be critical for ranking and sales. Tune in for strategies, insights, and the latest in e-commerce trends.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:
01:20 - Tariffs Slashed!
02:45 - Tariff Talk with Helium 10 - http://h10.me/tariff
03:25 - De Minimis Rollback?
06:08 - Temu/Shein Restock
07:04 - Tik-Bay?
08:14 - Amazon Ireland Remote Fulfillment
09:26 - Seller Fulfilled Prime Changes
10:23 - Partnered Carrier Shipments Update
12:00 - Amazon x Fedex
12:39 - Amazon Upfront
15:30 - Catch Bradley on Upcoming Events
16:33 - Helium 10 New Feature Alerts
20:59 - Training Tip: Amazon Recommended Rank

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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