Building a Strong Team in the Cannabis Industry | Overcoming the Common Challenges

Join host Jenny Germano on 'Under the Microscope' as she delves into the intricacies of building a successful team in the regulated cannabis market. Drawing from her extensive experience since 2009 in vertically integrated cannabis operations and a decade of consulting, Jenny discusses key factors behind the success and failures of cannabis businesses. Learn why effective business planning, cash flow management, market experience, leadership, operational management, adaptability, compliance, and marketing are crucial.

🌿Plus, discover invaluable steps and insights for assembling and managing a team that can navigate the dynamic landscape of the cannabis industry.

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Time Stamps

00:00 Introduction and Host Background
01:29 Diving into the Topic: Building a Team
02:54 Challenges in the Cannabis Industry
09:06 Importance of Compliance and Adaptability
13:59 Marketing and Branding Strategies
19:21 Hiring the Right Talent
24:02 Roles and Responsibilities in Cannabis Operations
29:48 Steps to Building a Successful Team
42:05 Final Thoughts and Wrap Up