Getting Ready to Get Ready | Becoming an Operator in the Cannabis Industry

In the premiere episode of Under the Microscope Podcast, host Jenny Germano explores the initial steps prospective cannabis operators need to take to launch a successful business. Drawing from over a decade of experience in the cannabis industry, Jenny discusses essential research, funding strategies, legal considerations, and the nuances of entering both mature and emerging markets. This episode is a must-listen for anyone looking to navigate the complexities of starting or expanding a cannabis business. Join us as we delve into the preparation needed to achieve success in this rapidly evolving market.

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Welcome to Under the Microscope Podcast
01:13 Introduction to the Cannabis Industry
02:41 The Importance of Research
04:34 Navigating State Regulations
12:52 Funding and Capital Considerations
17:25 Common Challenges and Delays
25:21 Hiring the Right Legal Help
26:41 Vetting and Building Relationships
31:02 Understanding Market Types and Opportunities
35:10 Opportunities in Mature Markets
38:45 Wrap up