Name: 4 Bidding Strategies That Can Make or Break Your Amazon Ads
Uploaded: 2025-05-12T15:00:00+00:00
Duration: 7 min 41 s
Description: Learn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This

4 months ago

Finance & Crypto Education Amazon bid types Amazon PPC tips fixed bids Amazon dynamic bidding Amazon Amazon advertising SOP rule-based bidding Amazon Amazon ad settings campaign level bidding Amazon improve ACoS Amazon

Learn how Amazon’s four bidding strategies—fixed, down only, up and down, and rule-based—really work. Understand when to use each strategy depending on impressions, budget limits, or ACoS goals. This breakdown helps sellers avoid common mistakes with campaign-level bidding setups.

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Timestamps
00:00 - Amazon Keyword Bidding Options
00:30 - What Are Fixed Bids?
01:35 - When Fixed Bids Work Best
02:00 - Understanding Dynamic Bids Down Only
02:50 - Real-World Example with eBay
03:30 - What Is Up and Down Bidding?
04:20 - How Bidding Modifiers Stack Up
05:05 - Rule-Based Bidding Explained
06:10 - When to Use Rule-Based vs. Other Strategies
07:00 - Final Advice for Picking the Right Strategy