The Twilight Zone SE04-EP07 (1963)

"Jess-Belle"
In this Appalachian-set tale, Jess-Belle (Anne Francis) is heartbroken when her former lover, Billy-Ben Turner (James Best), becomes engaged to another woman, Ellwyn Glover (Laura Devon). Desperate to win him back, Jess-Belle seeks the help of local witch Granny Hart (Jeanette Nolan), who casts a spell causing Billy-Ben to forget Ellwyn and fall in love with Jess-Belle.
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