The Importance of Research in Design Projects, #011

The Importance of Research in Design Projects, #011

https://thetranscendent.org/fundamentals-of-brand-design

https://www.youtube.com/watch?v=ES14SliVFws

Summery

The author emphasizes the importance of thorough research in design projects, advocating for conversations with clients and employees to understand brand strategy, competition, and audience. This foundational knowledge is crucial for effective targeted marketing and aligning design with the company's values and goals.

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