TRUTH INTERRUPTED | Public Health Insider Speaks Out About the War on Nicotine | RegWatch

In public health, truth is supposed to be sacred. For decades, tobacco control defined and promoted the truth about combustible tobacco: cigarettes kill, nicotine is addictive, and the only path forward is to quit or die. But that truth, once necessary and urgent, has hardened into dogma.

In this revealing episode of RegWatch, Dr. Jeff Willett, a 25-year tobacco control veteran and former senior leader at the American Heart Association and Truth Initiative, confronts what he calls “the dangerous game” being played by some in the tobacco control movement: conflating nicotine with the deadly harms of smoking.

Now serving as Vice President of Strategic Engagement at Global Action to End Smoking, Willett speaks candidly about tobacco control’s unwillingness to recognize the continuum of risk. He tackles head-on the misinformation swirling around safer nicotine products and exposes how tobacco Master Settlement Agreement funds are being diverted—from the critical work to end smoking—into state general coffers.

Are governments dependent on tobacco revenue? Find out!

Only on RegWatch by RegulatorWatch.com

Released: May 7, 2025
Produced by: Brent Stafford

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