From SEO to AEO Understanding AI Engine Optimization

From SEO to AEO Understanding AI Engine Optimization

Hey there, Andrew Anderson here, and I wanna talk to you today about AEO or AI engine optimization. And I always look down here, but the lens is actually up there.

00:10 The Rise of AI Searches

So, what's happened last month? AI searches jumped 8%. Crazy. AI searches. So, they're going to Grok, they're going to ChatGPT, they're going to Complexity or wherever, one of the LLMs or the AI's, and they're doing the searches.

They're abandoning Bing, they're abandoning Google, they're abandoning these other ones. And, right now, I'd predicted by the end of 2026 that it would flip. There'd be more AI searches. It's gonna happen by June or July of this year. There'll be more searches using AI than there will be on the search engines.

00:44 Impact on Traditional SEO

So, what's that do? Well, if you spend a bunch of time and effort and money and you're ranking number one on Google, your search results, they may still be there, but your traffic is gonna go.. Now, it's not gonna go away. It's gonna take a while for that to happen, but what's going on is people are using AI to search for things because they don't have to deal with the ads. They don't have to deal with all of the, you know, 60 million different things.

And because you're good at SEO, doesn't necessarily mean you're good at answering the question. Whereas AI, they go to the website, and they find out whether or not you can actually answer the questions they're asking.

01:29 Differences Between AEO and SEO

They're longer tailed, AEO and SEO. There's a little bit of overlap, but it's totally different.

We've been able to do AEO search results in less than a week. So, how about that? With SEO, there's no way in hell you can do that. And, excuse my French on that, but it's just virtually impossible. We do slip stuff like that, but usually takes six to nine months to a year for people to get solid into SEO.

01:54 Getting Started with AEO

I'm not saying abandon that, but you better get your butt in gear and do AEO right now. And it's totally, it is way different than SEO. Okay. And the sooner you do that, you can, this is like SEO was when we first started doing it in 2003, 2004. You know, you could do cramps and keywords in there and stuff. AEO is way either. We also have these suggested search too. So, when you type in, and they're going for that, they come out as well.
So anyway, get on top of that. It's AEO.

02:27 The Future of AEO

It's gonna take over by the end of the summer. So, AI engine optimization, it's the key. If you need help, let us know. We'd love to help you out, and we're really good at it. Go figure, right? See ya. Hope you have a great day.

02:40 Conclusion and Final Thoughts

That's how AI's changing things. Okay? Get on top of this. Don't wait. If you get in now, you can beat out all the guys that are spending hundreds of thousand dollars a month local. There's some big companies out there doing it right now, roofers and a lot of the trades companies are doing that, and attorneys, and plastic surgeons, and stuff.

We can, we're getting people up on number one that don't show up on Google at all. They may be on the 50th page, but they're number one in, or the top three in the search for AI. It's pretty crazy. I love it. So, it gives the little guy a shot at being a big guy. So, a little guy in a decent sized pond that could swim around the big guys. That's basically what happens. And by the time they turn around, you could have had three loops around, and what that loop is, is profit.
So anyway, Andrew to signing off. We'll talk to you later. Hope you got something outta this.

03:32 Personal Coaching and Interaction

Got any questions, suggestions, gimme a holler, and I am available. I love talking one-on-one with people.

So we used, I still do one to many coaching, and everything else, but I'm going more into more, to back to small groups, maybe 8 to 12 people max on a lot of our trainings and stuff. It just, it works better for me. Not that I don't, haven't done, you know, spoken from hundreds or even thousands of people, but you don't get the same interaction. You can't make the same transition with people.
So anyway, that's it. Talk to you later. See you. Bye-bye.

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