Beyond the Firewall | Episode 2 - Marketing Trends for 2025 with Carolina McCulloch

00:00 Introduction to Digital Architects
03:01 The Journey of Entrepreneurship
06:06 Unique Value Proposition of Digital Architects
09:05 Target Market and Clientele
11:58 Current Marketing Challenges for Businesses
14:52 Strategies for Small Businesses
18:06 The Impact of AI on Marketing
20:57 Navigating AI Recommendations
24:13 The Future of SEO and AI
27:03 Conclusion and Final Thoughts
31:50 Market Dynamics and Future Trends
33:15 The Power of Video Content
39:01 Social Media's Impact on Business
44:53 Long-Form Content and YouTube
52:00 Budgeting for Marketing Success

In this episode of Beyond the Firewall, Erez Zevulunov interviews Carolina McCulloch, founder of Digital Arkitechs. They discuss the evolution of digital marketing, the unique value proposition of Carolina's firm, and the challenges businesses face in today's marketing landscape. The conversation covers strategies for small businesses, the impact of AI on marketing, the importance of video content, and budgeting for marketing efforts. Carolina emphasizes the need for businesses to adapt to changing marketing trends and to view marketing as an investment rather than an expense.