Allen Brouwer: With Love and the Entrepreneurial Path to Meaningful Work

Please welcome my friend Allen Brouwer. Allen is a father of two, an accomplished entrepreneur, a boat and nature lover, and a wicked combination of both good-looking and charming.

We chat about his old company, BestSelf Co., which he co-founded. It was the only company to win both Shopify's Build-a-Business and Build-a-Bigger-Business. And his new company, WithLove, which he also co-founded, offers a deceptively simple, delicious protein and gut health powder specifically made for kids.

(Trust me, there's more to this than meets the eye.)

Thanks for coming on, Allen.

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💬 Allen Brouwer Quotes From the Episode

"Every time I tried just making money or building a business because I saw an opportunity or an arbitrage… it just never worked."
– Allen Brouwer on misaligned ventures and how to find purpose.

"If I have one practice that I do consistently… It's prayer."
– Allen Brouwer on how prayer, like meditation, anchors him daily.

"If I didn't know the impact that it had with me personally and the impact that it has had with our customers… it probably wouldn't give me the conviction to keep going."
– Allen Brouwer on how he found resilience in pursuing his purpose.

🔗 Additional Resources

WithLove: https://withlovefamily.com/
WithLove on YouTube: ‪@WithLoveUS‬
Allen Brouwer on LinkedIn:
Allen Brouwer on Instagram:

📝 Show Notes

02:42 – Meet Allen Brouwer and the Story Behind WithLove
07:27 – When a Family Health Scare Became a Founder’s Wake-Up Call
12:02 – The Kitchen Experiments That Turned Into a Wellness Startup
16:07 – The Hidden Link Between Gut Health and Childhood Behavior
21:05 – Why Today’s Food Has 50% Less Nutrients—and What That Means
25:02 – WithLove’s Product Development and Ingredient Philosophy
29:02 – Creating a Parent-Focused Supplement for Nervous System Health
33:13 – The Difference Between Profit-Driven and Purpose-Driven Ventures
37:42 – Personal Conviction: What Keeps Allen Going Through the Dips
42:31 – Allen’s Spiritual Practices, Prayer, and Morning Flow
48:04 – How Allen and His Partner Ash Make Life and Business Work
53:10 – How to Connect with Allen and Learn More About WithLove

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#entrepreneurship #purposedrivenlife #withlove