Insights for Impact: Using Research & Behavior Design to Power African Innovation

In this premiere episode of the BizInfo Africa Podcast, we sit down with Silas Omenda, the founder and CEO of DIVERGENT, a Nairobi-based research and innovation company helping NGOs, social enterprises, and development agencies make better decisions through behavioral insight, mobile-first tools, and rapid market research.

We unpack how SMEs in Africa can use data, community feedback, and low-cost research methods to build better businesses and design products that people actually use. Whether you're a startup founder, impact strategist, or ecosystem builder, this episode is packed with practical ideas for turning insight into action.