Die-Hard Sales Methodologists Are Lying to You.

How was Closed Circuit Selling™ created?

Not from gimmicks.

Not from scripts.

Not from another funnel hack claiming to “fix pipeline.”

It was born from a war-tested truth:

Revenue breaks when architecture is absent.

24 years. 5 continents. Countless revenue teams.

I’ve seen the same failures repeat - different logos, same broken system.

It’s what led me to build Closed Circuit Selling™️.

Not a methodology.

A blueprint for restoring revenue architecture.

I studied under giants like Mark Reval, and what endured wasn’t tactics—it was principles that transcended methodology.

We didn’t localize gimmicks.

We didn’t copy “what works in B2B SaaS.”

We built on signal. On truth. On market-validated resonance.

While the world zigs toward automation and generic outreach, we zagged toward structure.

Closed Circuit Selling™ is the direct response to a decade of predictable revenue distortion:

• We restored the missing feedback loop between Sales & Marketing

• We built CS into the flow from Day 1—not as an afterthought

• We operationalized revenue architecture where others preached “alignment”

This isn’t theoretical.

We broke sales and retention records in Australia, New Zealand, Canada, the U.S., and across Europe using the same core system.

Not a playbook—a blueprint.

A system that gives leaders real commercial oversight.

A system that replaces guesswork with geometry.

A system that turns noise into compoundable, cross-functional revenue power.

Thanks to visionaries like Chris Walker and George Coudounaris, I realized this wasn’t just sales evolution.

This was marketing’s great unlock.

This was a return to truth.

No more Mass MQL Madness.

No more handoffs.

No more tactical fragility masquerading as scale.

Closed Circuit Selling™ is the future of B2B—because it’s not a methodology.

It’s a complete Revenue Operating System.

Through Chief Revenue School, we don’t teach “what worked for us.”

We install the architecture your company should’ve had from day one.

We’re not selling process.

We’re architecting power.

This is the standard the industry has been starving for.

Revenue isn’t the goal anymore. It’s the result of alignment.

Let’s build what should’ve always existed.

#ClosedCircuitSelling #RevenueArchitecture #CROSchool #ChiefRevenueOfficer #B2BAlignment #GTMLeadership