THE LUXURY LIE: How Designer Brands Brainwash You Into Paying For Air

The provided text, titled "THE LUXURY LIE: How Designer Brands Brainwash You Into Paying For Air," critiques the marketing practices of high-end fashion companies. It argues that these brands utilize psychological tactics such as creating a feeling of inadequacy until a product is purchased ("Aspirational Poverty"), employing manufactured scarcity through deceptive inventory management, and using celebrity endorsements where influencers pretend to purchase free items. The source asserts that these expensive goods are often produced in the same factories as much cheaper items, highlighting a significant discrepancy between production cost and retail price. Finally, it suggests methods for consumers to resist these manipulative strategies, such as boycotting branded goods and investing in tangible assets.