How GoFoodservice Boosted Google Ads ROAS by 119% Using Smart Keyword Bidding

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Discover how GoFoodservice, a leading distributor of commercial kitchen equipment, transformed its digital advertising strategy with Quartile, resulting in a 119% boost in ROAS for Google Shopping, 48% increase in paid search ROAS, and 106% total revenue growth.

With over 30,000 SKUs and a lean marketing team, GoFoodservice needed more efficient ad performance without increasing spend. Partnering with Quartile’s Apex technology, they developed targeted campaigns based on keyword type: trademark, branded, and numeric, improving conversion and cutting ad costs.

Learn how smart campaign segmentation, real-time optimization, and a blend of Expanded Text Ads + Dynamic Search Ads helped GoFoodservice increase impression share, lower ACOS, and maximize returns on Google and Bing. This case study is a must-watch for industrial equipment brands, eCommerce marketers, and Google Ads professionals looking to scale intelligently.

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