Capezio Boosts Sales 20% with AI-Powered Amazon Strategy by Quartile

Website Link Below:
https://www.quartile.com/

Discover how Capezio, the iconic dancewear brand, partnered with Quartile to implement a multitouch Amazon advertising strategy powered by real-time optimization and advanced AI.

With over 21,800 active campaigns analyzed hourly using Amazon Marketing Stream (AMS), Quartile fine-tuned Capezio's ad placements and bidding strategy to match high-intent shopper behaviors. This precision approach helped Capezio achieve a 20% sales increase while spending 28% less than their allocated budget.

Through a combination of defense strategies (owning product page ad real estate), conquest strategies (targeting competitor ASINs), and cross-sell/upsell tactics, Capezio expanded their reach while increasing average order value. By utilizing Sponsored Display, Sponsored Product, and Sponsored Brand campaigns with customized keyword and ASIN targeting, the brand saw seven-figure revenue growth in Q1 2023.

If you're a fashion or ecommerce brand looking to maximize Amazon ROI with automated insights, AI-driven bids, and multitouch strategies, this is a must-watch.

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