This Is The Blueprint You’ve Been Searching For — The One You Always Knew Existed

If you’ve spent the last 5 to 10 years trying to fix your broken GTM system — and wondering why every sync, dashboard, KPI, and playbook still left you stuck — this is the moment you’ve been waiting for.

The truth is simple:
B2B wasn’t broken because of bad teams.
It’s broken because no one ever truly owned revenue.
Alignment failed because the architecture itself was never designed to support it.

This episode changes THAT.

We name the real cause: the collapse of commercial ownership.
We expose where it all began: how Predictable Revenue rewired GTM from value to volume — triggering the disconnection you still feel today.

We reveal why most CROs today are glorified Heads of Sales — lacking cross-functional command of revenue.

We show why sales methodologies alone can’t save you — and why you need a structure that sits above them:
Revenue Alignment Architecture™ and Closed Circuit Selling™.

We show you how to rebuild from first principles — with true market feedback loops, commercial accountability, and financial clarity at every level.

If you are serious about solving the misalignment that’s cost you millions — this is the blueprint you were born to find.

This isn’t another tactic.
This isn’t another playbook.
This is the architecture your revenue system has been silently begging for.

Why Every Serious Leader Will Recognize This Episode Instantly:

Because it says what you’ve known but couldn’t name:
GTM wasn’t misaligned because of poor communication — it was broken by design.
Because it exposes the real damage of Predictable Revenue:
You were pushed into chasing volume instead of building real commercial engines.
Because it calls out the systemic failure of the CRO role:
Title inflation without true command is why your pipeline keeps breaking.
Because it gives you the real fix:
Closed Circuit Selling™ and Revenue Alignment Architecture™ — structure above the chaos.

Because it ties revenue, marketing, customer success, and finance into one true commercial system that can finally scale.

And where financial visibility was missing, now there’s Passetto.

Passetto bridges the final blind spot — connecting go-to-market teams directly to true financial insights:
Not just ad spend.
Not just marketing dashboards.
Real unit economics.
Real return visibility.
Real commercial clarity.

For the first time, revenue operators can act with full financial precision — without needing to become CFOs.
Finance and GTM finally speak the same language.
No more silos. No more guessing. No more blind growth.

You are not crazy for feeling the traditional solutions never worked.
You were right: the system itself needed to be rebuilt.

Now the architecture is here.
Now the blueprint is real.
And it’s ready for the leaders brave enough to rebuild revenue the right way.

Join me, George Coudounaris & Carolyn Dilks for this one, this is NOT the one you want to miss!

#B2B