Sunny Delight: From Best Seller To BIOHAZARD

The 'healthy' kids' drink turned into one of the biggest branding disasters in UK history.

Sunny Delight wasn’t just a drink—it was a cultural force. Backed by a ten-million-pound promotional blitz and marketed as a vitamin-packed, guilt-free alternative to fizzy drinks, it became a staple in British homes almost overnight. With flashy ads, vibrant bottles, and a prime spot next to real orange juice, Sunny D convinced millions of parents that it was the smarter, healthier choice for their kids.

But beneath the surface was a carefully crafted illusion, this video dives into the explosive rise and catastrophic fall of Sunny Delight. From being the third best-selling soft drink in the UK—trailing only Coca-Cola and Pepsi—to becoming a national punchline after reports of a child’s skin turning orange, Sunny D's story is one of corporate overconfidence, misleading advertising, and the unforgiving nature of public opinion.

We break down how Procter & Gamble mishandled the crisis, the media storm that followed, and the irreversible damage done to the brand. It’s a cautionary tale of what happens when marketing hype collides with consumer reality—and trust is lost.

If you grew up in the nineties, remember the ads, or ever had a bottle in your fridge, this deep dive into Sunny Delight's downfall is a must-watch.

00:00 Sunny Delight’s explosive debut
00:33 A cultural and media force
00:55 What’s really in Sunny D?
01:05 Watchdog and medial pressure
01:12 The orange skin incident
01:24 Public trust collapses overnight
01:38 Procter & Gamble stays silent
01:53 Parents feel betrayed and misled
02:17 Sales crash, stores pull stock
02:28 Rebranding fails to rebuild trust