Revenue Alignment Architecture x Sales Methodologies - Closed Circuit Selling™

Sales methodologies can help your reps close a deal. But they won’t align your revenue system.

In this episode with The B2B Playbook, George and I break down why most B2B teams are still operating from fractured systems—treating GTM as a series of disconnected tactics, instead of a unified architecture.

We cover:
→ Why sales frameworks like Challenger and SPIN were never designed to align marketing, sales, and CS
→ How “meetings booked” became the North Star and commercial acumen disappeared
→ Why sales-led CROs often don’t understand true commercial oversight
→ The real reason so many teams are burning out — chasing performance theatre, not systemic clarity
→ What true revenue alignment looks like, and how to actually build it

This episode is a call to rise above frameworks.
We’re not anti-methodology. We’re pro-architecture.
Closed Circuit Selling™ and CRO School were built to solve this from the source.

If you’re tired of duct-tape GTM fixes and want to rebuild revenue from the root — this one’s for you.