The BIGGEST Mistakes Trades People Make That Drive Customers Off

First, they don't have enough Reviews. If you spend money on Facebook Ads, Google Ads, and SEO but don't have Reviews Everywhere, your conversion rate will be low. You could be driving a lot of traffic and getting tons of clicks, but if people don't see proof that others have had a good experience with your service, they will just bounce off your website.

You need reviews on your Google business profile, Facebook, Trustpilot, Checkatrade, and everywhere. The moment someone lands on your website, they should be greeted with proof that your service is solid.

The second mistake is not having an active social media presence. You don't need to be on every platform. Just have Facebook, Instagram, and a LinkedIn Profile. Also, you don't have to post daily. Only when you complete a project, but do share pictures, videos, before and after shots, because every time someone visits your website, they will check out your social media if they see proof that others are hiring you. If they see this, they are more likely to reach out.

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