Marketing Monday Episode #57: What Really Drives Local Leads

In this episode of Marketing Monday, Eric Brown breaks down one of the most misunderstood parts of digital marketing: search volume vs. keyword intent. Just because a keyword is popular doesn’t mean it will convert. Eric explains why long-tail, high-intent keywords often outperform broad terms—especially for local businesses. Learn how to use tools like Google Keyword Planner, Search Console, and SEMrush to build a smarter SEO and advertising strategy, plus how to combine Google Guaranteed and content-driven SEO for long-term trust and lead generation. If you're tired of chasing clicks and want more qualified leads, this episode is for you.