Zazoo Condoms Commercial

The Zazoo Condoms commercial, also known as "Little Boy," is a Belgian-French advertisement that went viral for its unique approach to promoting safe sex. The commercial features a father and son shopping in a supermarket, where the son repeatedly tries to put a bag of marshmallows in the cart, but the father keeps putting it back on the shelf. The son's frustration escalates into a tantrum, with him screaming, shaking the shopping cart, and throwing food products on the floor, causing distress to his father and other shoppers in the store.

Near the end of the commercial, a message appears on the screen reading "Use condoms," followed by the Zazoo logo and the voiceover "Zazoo Condoms. Fun, Sexy, Safe." This commercial aims to persuade viewers to use condoms by showing the potential consequences of not doing so, such as dealing with a child's tantrums for the next 18 years.

The ad was praised for its effectiveness in using pathos to engage the audience and deliver its message indirectly at the optimal time.
However, it also sparked controversy due to its portrayal of a child's tantrum and the implied message about parenting and birth control.