Bespoke Artisan Timepieces By Vortic Watches

#VorticWatches #AmericanMade #RTCuster

Hi, and welcome to the show!

On today’s show, I have the pleasure of welcoming co-founder of VORTIC Watches, Mr. R.T. Custer. During the call, we'll discuss R.T.’s motivation for starting Vortic, the challenges the brand faced when competing with overseas manufacturers, and we'll also look at the innovative growth strategies the business has implemented, including influencer marketing and the Veterans Watchmaker Initiative.

During this content-rich call, R.T. Custer, co-founder of Vortic Watches, shares his motivation for starting the brand and how it resurrects antique pocket watches by combining vintage internals with modern wrist watch cases. Early on, the business faced significant challenges in competing with overseas manufacturers and established companies, which led him to develop innovative strategies to gain market share.

In addition, a pivotal moment in his journey was Vortic’s five-year legal battle against the world’s largest watch company. This landmark case set precedents for small businesses, protecting his brand and others dedicated to preserving U.S. craftsmanship.

R.T. is passionate about revitalizing American manufacturing, highlighting its importance in job creation and addressing the skilled trade gap. He believes that supporting American artisans fosters authenticity and quality.

Amongst many other topics, R.T. also shared the growth strategies that propelled Vortic’s success, such as influencer marketing and effective online advertising, which helped him reach a wider audience. Additionally, his commitment to the Veterans Watchmaker Initiative was a standout topic during this call.

To learn more about the topics discussed, or to contact RT directly, click the link below.

https://myfuturebusiness.com/rtcuster

Rick Nuske
My Future Business®™