Here is Why Your FACEBOOK Ads Are Not Getting Customers

When people scroll through social media, they are not actively looking for a Plumber, roofer, or Electrician. They are watching random videos, mindlessly scrolling, completely tuned out.

For your Ad to work, it has to stop them in their tracks. Now, even if you do get their attention and they become a lead, when you call them back, they don't always pick up. This is not to say Facebook Ads never work. You can get them running profitably, but it tends to be inconsistent.

Google, on the other hand, is a completely different beast. It is an intention-based marketing. When someone searches for "Emergency Plumber near me," they need that service right now. So, if you have good offers, solid Reviews, and a well-optimised Google Ads Campaign, they are far more likely to choose you over the competition.

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