How to Launch a Welcome Campaign That Turns Ambassadors Into Advocates

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https://try.getroster.com/fv1j6qogn86f

Making a great first impression with new ambassadors, influencers, or affiliates? That’s where the welcome campaign comes in — and it’s one of the most important parts of your brand ambassador strategy. In this video, we walk you through a step-by-step blueprint for creating a powerful welcome campaign that not only builds excitement but sets the stage for long-term collaboration and brand loyalty.

We cover 10 proven steps to craft a welcome campaign that delivers results. Learn how to define your goals, write a compelling campaign brief, offer enticing perks, and make your ambassadors feel like VIPs from day one. We also share pro tips on leveraging tools like automated emails, campaign briefs, and platform automations to streamline your onboarding and maximize engagement.

📌 What You’ll Learn:

How to plan and structure a welcome campaign

What to include in your ambassador campaign brief

How to set expectations and outline deliverables

Smart reward and incentive ideas

The role of automation in onboarding

Real-world tips to inspire immediate action

Whether you're welcoming ambassadors, creators, influencers, or affiliates — this guide gives you the tools to launch with confidence.

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